New Delhi: Honasa Consumer Ltd., the parent company of brands like Mamaearth, The Derma Co., and Bblunt, has appointed Lokesh Chhaparwal as its Senior Vice President for Technology and Engineering. The move underscores the company’s focus on integrating advanced technological systems to enhance operational efficiency and customer experiences.
Chhaparwal’s Experience in Engineering and Technology
With over 13 years of experience in product engineering and data strategy, he has held leadership roles at prominent organizations. Before joining Honasa, he served as Associate Vice President and Head of Engineering at Snapdeal. At Snapdeal, he led product development initiatives and implemented technological solutions to streamline operations and improve business performance.
Focus on Strengthening Technology
At Honasa Consumer, he will be responsible for shaping the company’s technology roadmap. A significant part of his role includes overseeing the integration of SAP solutions to optimize supply chain processes and improve scalability. His efforts will aim to strengthen the company’s digital platforms, which are critical for its direct-to-consumer (D2C) operations.
Strategic Significance of the Appointment
The appointment aligns with Honasa’s strategy to leverage technology for sustainable growth. By focusing on digital transformation and operational efficiencies, the company aims to improve performance across its portfolio of consumer-focused brands.
Honasa Consumer’s latest leadership addition reflects its commitment to building a strong technological framework to support its ambitions in the competitive FMCG and D2C markets.
Why It Matters ?
The appointment reflects Honasa’s growing focus on technology to support its brands and improve performance. As the company expands its footprint in the FMCG and D2C markets, Chhaparwal’s expertise is expected to play a crucial role in driving growth and innovation.
